PRgloo

'Gloo Beginnings

All great things start with an idea. And the powerhouse brimming with ideas is Samantha Deeks. With years of insight into how a well-designed software system could really make a difference to customers, and frustrated and tired at not being able to respond to those needs while working for big corporates, Sam decided to be the solution to the problem. In late 2013 she got together a dream team of developers and designers who shared the unshakeable faith in the power of good ideas and good people to execute those ideas. After 8 months of exhilarating work they launched PRgloo – a company that sticks by its customers, listens to feedback and continually develops software solutions for all types of PR professionals.

Small is beautiful

PRgloo is 100% owned by the very people who created it. We answer to no one but our customers and ourselves. Because of this we are lightning fast at developing our platform to meet the needs of our current and prospective users. In 2018 we implemented over 200 enhancements based on customer feedback (averaging 20 per month), a task impossible within a large corporate structure. And because we focus on providing a bug-free, robust platform we can spend our time building relationships with our customers rather than fire-fighting – a situation which suits both us and our users down to the ground.

What does PRgloo do?

PRgloo provides a platform for in-house communication teams to manage all aspects of their communication function including enquiry management, newsroom & social media publication, influencer engagement and coverage. We bring this together in an elegant interface with great searching and visualisation techniques to provide a truly useful tool for foot soldiers and senior management alike.

Why should you use it?

By providing a single, easy to use platform for your teams to manage their day to day and strategic tasks, PRgloo is able to shine a light on all the hard work which is currently being done – especially in areas which may otherwise be invisible to senior management (such as conversations with media or stakeholders, volume of requests for interviews etc, networking, proactive communications and the like). We find that our platform is especially useful when trying to raise the profile of communications within organisations and highly informative when looking at important issues such as resource allocation.

Powered by experts

The PRgloo team is made up of experts in technology, security, public relations and product design. We’ve built websites for global conglomerates, we’ve managed hundreds of digital projects and we’ve supported countless teams get the most out of their software and service. But the real experts powering the system are our users. From HM Treasury to Transport for London, from HS2 to Asda our users are all at the coalface of communications and by sitting within their teams, speaking to individuals and groups and generally LISTENING to their pain points we have developed and continue to develop a truly tailored solution. When was the last time one of your suppliers gave you that kind of care and attention?

A user experience like no other

At PRgloo we spend our time concentrating on User Experience which is the wonderful mix of how something looks (clean, uncluttered, simple) and how it feels to use (intuitive, easy, fast). We place this on top of a secure, scalable platform to produce what we hope is a genuinely great and unique user experience – especially in the world of B2B software which can be well, uninspiring to say the least. In companies without this focus on UX, their software quickly degenerates into a cumbersome, hard to use mish-mash of functions that only a small fraction of the team know (or care) how to use.