Tuesday 28 May 2019

Mitie & GoCompare - The Integrated Newsroom Approach Explained

Mitie & GoCompare - The Integrated Newsroom Approach Explained: newsroom-16

PR teams do a lot. Because of this, they often have to use different systems and platforms to get their work done. At PRgloo we think that this inefficient, annoying and often at odds with GDPR responsibilities. It's why we've introduced the integrated newsroom.

What's an Integrated Newsroom?

Simply put, it's a newsroom which works together with your other processes such as press release distribution, managing journalist enquiries and sell-ins, social media, digital asset management and coverage. It's also a newsroom which looks and feels like just another page of your corporate website.

Rather than log into a different system or send your information to a different team, an integrated newsroom can be managed from the same platform as your contacts, coverage, enquiry management and reporting. 

Mitie and Go Compare Newsroom

GoCompare & Mitie Integrated Newsrooms

Anders Nilsson, Head of External Communications at GoCompare

"Adding the template newsroom from PRgloo was a breeze. The PRgloo team supported us to create a simple, stylish and branded newsroom area where we can direct journalists to our announcements, news and resource library though a simple weblink."

Mitie Integrated Newsrooms

Claire Lovegrove, Head of Media Relations at Mitie

‘As with all PRgloo services, the newsroom is quick, simple and easy to use. We can upload content at a moments notice, including via mobile, or we can set up releases and issue on a timer. It integrates seamlessly with our website and the ever efficient Gloo team set up our new bespoke newsroom, including all our historic content, in less than two weeks. We’ve been using it for over a year now and haven’t looked back.”

What are the Benefits? 

  • Time. Simply sending and publishing from the same platform 
  • Journalist experience. Everything they need (images, downloads, contacts, quotes) is in one place
  • GDPR compliance.  Centralise your data to reduce your risks 
  • Reporting. Comprehensive, simple, available at the touch of a button
  • Easier than you think. All project management is undertaken by PRgloo for a stress-free life

No Limitations

"Think of us as having the design capabilities of a big agency, the management tools of Google, and the price tag of an app" Samantha Deeks, Founder of PRgloo. 

Your newsroom can ...

  • Look and feel however you want
  • Appeal to the audiences you determine to be key
  • Be made available in multiple languages 
  • Power multiple brand sites
  • Integrate however you want into your corporate site 
  • Sit as a stand-alone microsite if you prefer 
  • Evolve and update alongside your corporate site 
  • Have as many sections and features as you want 

Take a Look for Yourself

Costs? Time? Not as much as you think...

Prices start at £4,500. Get in contact today. 

Our security partners & accreditations

2Sec Cyber Essentials Capterra Best Value for Public Relations Mar-20 GetApp Functionality for Public Relations Mar-20 Capterra Ease of Use for Public Relations Mar-20 Crown Commercial Service Supplier Digitally Aware