If GDPR seems overwhelming, spend the next 60 seconds doing this and it may seem less daunting.
Although you work in PR and Communications, GDPR still applies to you. If you use a Journalist Contact database, GDPR still applies to you. If you have a Public Relations Platform, GDPR sill applies to you.
So what's it all about? It boils down to knowing:
- Who you hold data on
- How you collected that data
- How you keep it up to date, safe and relevant
- How you can show the above on an ongoing basis
Take this 2 question quiz to get you started:
https://www.surveymonkey.co.uk/r/SJ9CY3R
Told you we'd keep it simple :)