Tuesday 24 Apr 2018
Most of you would have read during the past week about JD Wetherspoons decision to pull the plug on all their social media channels.
There have been many debates over whether this is a smart move by JD Wetherspoons, whether it was purely a PR move by them and will others follow. What was noticeable was JD Wetherspoon's announcement on how they intend to communicate with the media and the public going forwards.
In a statement by chief executive John Hutson he informed everyone, "In the future, rather than e-mailing our newsletters, we will continue to release news stories on our website: jdwetherspoon.com"
This shows again the value and importance in ensuring you have presentable and credible up to date content that is easy to access on your website's online newsroom. It should be up there as one of your main communication voices for your organisation.
PRgloo, not only offers the perfect public relations, press officer and communicators workflow platform through its enquiry management software, (day to day enquiry press and media management, content creation, media contacts database and integrated coverage from your media monitoring supplier), but also the option of having and feeding your content onto your very own online newsroom.
Depending on your requirements, PRgloo could have your newsroom up and running within days so that when you distribute your latest statements, press releases, videos, images etc. out to your targeted audience, you are also posting simultaneously this content online, onto your organsiations online newsroom.
Already a number of organisations are using PRgloo's newsroom software to communicate all different types of content. Here are some examples from the past few weeks of the types of stories that some of our customers have chosen to push onto their PRgloo built newsrooms:
Pro-active communication to your customers:
Network Rail – Passengers urged to check before they travel this May
Celebrating business success:
Arriva Plc – Arriva wins €185m bus contract in Sweden
New appointment announcement:
Launching new campaigns:
Scottish Government – Global campaign takes Scotland takes Scotland to the world
By having a PRgloo newsroom you will have the perfect hub for all your content that is fully responsive on any device, the ability to pull in key influencers, media and the public to engage with your content, gain improved organic search engine results, ensure your content has the 'long-tail' effect giving it greater longevity, be able to share and archive visual content of videos, images, charts, presentations etc. and communicate to your desired audience in real-time.
PRgloo offers great customer service and product innovation - Read our 5 star reviews here.
Do feel free to get in contact with PRgloo now and we can discuss with you your requirements to tailor make the perfect newsroom solution for you that will fit perfectly with your communication objectives.