PRgloo News

Auto-renewing contracts are common...but when a contracted customer wants to move on what is the best course of action to take?

If it sounds too good, or too bad to be true, corroborate, corroborate, corroborate.

We believe working with a vendor who is as invested as you are in your success is the only way to go. We use PRgloo daily, just like you do.

Unless the coverage is flowing, does your board think your team's twiddling their collective thumbs? 

One of the outcomes of social media’s reach is a rise in armchair activism. Liking, sharing and commenting on any issue or topic of the day. This is the democratization of information and everyone has an opinion.

A key aspect of any strategic communication campaign is garnering earned media. Did we just witness a presidential campaign mastering earned media?

There has been a recent surge touting Earned Media as ‘The Thing’ public relations professionals and communicators need to be focused on as if it’s the newest thing. Fact is, it isn’t new at all.

A solid communication plan clarifies brand goals, establishes objectives and helps identify your target audience. It results in a framework that outlines messaging, lines-to- take and  provides a roadmap when a crisis arises.

for Statements & Lines and All That Kind of Thing...

BREAKING: PR people want a lot from their brand or organisation’s newsroom. We should know, because we asked a lot of PR professionals about it.

It's been quite a couple of weeks hasn't it? As we all pick our jaws up from the floor and get back to doing our jobs, this is what I have been hearing over and over from people who have been looking at PRgloo... 

Good design "should imagine a user and cast that user in a story starring the user" In this TED talk John Hockenberry talks about the incredible power of design to enrich all of our lives - especially that of the designer.